What is Indexation Monitoring?
Put simply, if your pages are not indexed and ready to be served then you will not show in the SERPs. In late 2025 we realised that new and existing clients were showing issues with pages dropping out of Google’s results, so we built a tool to test and monitor page indexation.
We now offer all of our clients an always-on monitoring service that checks whether their most important pages are included in Google’s indexes. This tool tests using a list of strategies whether each page is in the index, and notifies you/us when one falls out.
Why Did we Build the Indexation Monitoring Tool?
We built the tool so we could scale monitoring and alerting this issue across clients. Due to our clients working across different markets, using different technology and having varying sizes - this tool was built to ensure we were across changes as early as is possible.
How Much is the Tool and How Do I Get Access?
Currently, and for the foreseeable, the tool is exclusively offered to our clients - and is given for free as part of our retainer.
We depend on tooling like this to enable us to scale our efforts across our clients, whilst keeping to our Capacity Pledge.