Be the answer AI gives.
Search is changing. More and more, people get answers from ChatGPT, Gemini, Claude, and Google's AI Overviews — without ever clicking a blue link. We make sure your brand is the source those answers come from.
What is AI optimisation?
AI optimisation — sometimes called Generative Engine Optimisation (GEO) or AI search optimisation — is the practice of getting your brand cited and recommended inside the answers produced by large language models and AI search features.
When someone asks ChatGPT for the best provider, or Google shows an AI Overview at the top of the results, those answers are assembled from sources the model trusts. We structure your content, authority, and data so your business becomes one of those trusted, cited sources.
What's included
- AI Overview & featured answer targeting
- ChatGPT, Gemini & Claude citation building
- Entity & knowledge graph optimisation
- Structured data & schema for machines
- Conversational & question-led content
- AI visibility tracking & reporting
Why it matters now.
AI-driven answers are reshaping how people discover brands. Getting cited early is a compounding advantage your competitors can't easily undo.
Capture zero-click traffic
Stay visible even when users get their answer without clicking, by being the brand the AI names and recommends.
Win the recommendation
When AI suggests a provider, product, or solution, we work to make sure your name is the one it gives.
Build durable authority
Entity and authority signals make your brand a trusted source models keep returning to over time.
Future-proof your search
As AI search grows, the brands cited today build a lead that's hard for latecomers to close.
Reinforce traditional SEO
The structured data and authority work behind AI optimisation lifts your classic organic rankings too.
Measure what's working
We track mentions and citations across AI platforms so you can see your visibility grow.
How AI optimisation works.
A structured approach to making your brand the source AI platforms cite and recommend.
Audit AI Visibility
We test how ChatGPT, Gemini, Claude, and AI Overviews currently talk about your brand and category.
Strengthen Entities
We optimise your knowledge graph, structured data, and authority signals so models understand who you are.
Create AI-Ready Content
We build clear, question-led, well-structured content that's easy for models to extract and cite.
Track & Refine
We monitor your citations and mentions across platforms and continually refine for more coverage.
Questions, answered.
Traditional SEO aims to rank your pages in the list of blue links. AI optimisation aims to get your brand cited and recommended inside the AI-generated answer itself — in ChatGPT, Gemini, Claude, and Google's AI Overviews. The two reinforce each other, and we usually run them together.
Not directly or instantly — no one can guarantee a specific answer. But these models draw on the web and structured data to build responses, and by improving your authority, entities, and content we measurably increase how often your brand is surfaced and cited.
We track how often your brand is mentioned and cited across the major AI platforms for your target prompts, alongside referral traffic from AI tools and improvements in AI Overview appearances. You get regular reporting on all of it.
Yes. AI platforms lean heavily on the same authority and content signals that power organic search, so strong SEO foundations make AI optimisation far more effective. We treat them as one connected strategy.
AI visibility typically builds over a few months as models re-crawl the web and your authority signals strengthen. Some structured-data and AI Overview wins can appear faster, while broader citation growth compounds over time.
Ready to grow?
Tell us about your business and goals. Your enquiry comes straight to the founders — we'll get back to you within 24 hours with initial thoughts on how we can help.
What happens next?
- 1 A founder reviews your enquiry and does some initial research
- 2 We schedule a free 30-minute discovery call
- 3 We scope the right specialists and send a tailored proposal